This tool is completely free, all it requires is one
page of paper and a pen. Yet, despite its simplicity, the tool is extremely
useful. Harvard Business School advocates the tool, considering it a better way
to think about business. Millions of entrepreneurs embrace this tool because of
its effectiveness. They even create a entrepreneurship competition with this
tool as the main platform to present ideas.
This tool helps you:
- See how different aspects of your business related to each others.
- Understand what the most important things in your business are. This helps you focus your attention at the right place.
- Grasp the big picture of your business in just one page. This helps you assess the chance for success of your plan.
and if you have ideas for start-up, there is no better way to plan your start-up by using this tool..
…and the tool is BUSINESS MODEL CANVAS, take a look at the video below, in just 3 minutes, you
will understand why this tool is extremely useful:
Below is a summary of 9 building blocks of the Business
Model Canvas, regarding specifically the case for a small game start-up:
THE 9 BUILDING BLOCK OF A BUSINESS MODEL CANVAS.
1.
Know your customer (Customer segments): simply answer this
question, Who is your customer? Who are you making games for?
2.
The game itself (Value proposition): How will your game entertain the players? What
will the players enjoy about your game?
3.
Be in touch with you fan (Customer relationship management). How will
you ensure your customer is happy? By keep in touch with them. Communicate with
your fan and make them feel appreciated. Listening to their thoughts about your game. For
example: what they like, what they don’t like, what they would like to have in
your game.
4.
Channel. Channels you use to deliver to 2 things to your customer: 1)
the game itself (in case of mobile game, the channel might be AppStore,
Googleplay, etc.); 2) information/enticing press about your game to make people
want your game. (the channel here includes your webpage, social media network,
the press, word of mouths etc.).
5.
Know where’s the money (Revenue
stream): How will your game make money? Will it come from selling paid version
of games; or free to play with in-app purchase, special premiums or any other
ways?
6.
Key assets: what do you need to make your game and market it? You may
need 3 things : 1) people (with their know-how), 2) technology (software, computers, devices),
and 3) money.
7.
Key activities: In game business, this mostly involves 1) making
excellent game based on what you know about your customer , 2) and bring it out
there.
8.
Key partnerships: In certain situation, you may consider creating
alliance with other business to gain access to particular resources or reduce
risk.
9.
Cost (Cost structure). creating and delivering product, nourishing
customer relationship, earning revenue, all of these costs money. They define
your cost structure, together with the forecast revenue, you’d know if you make
money with your game or not.
WHAT YOU MAY
DO NOW TO TAKE FULL ADVANTAGE OF THIS TOOL:
1, Go to the business
model generation website. download the Business Model Canvas. Use it to
describe an existing business, your business, or your start-up plan. You will
have fun once you are familiar with it.
2, You might also want to
find and read the book from which this Business Model Canvas comes from. There
are plenty more insights of how to use the tool in the book ”Business Model
Generation”
References:
- Harvard Business Review webpage. http://blogs.hbr.org/cs/2013/05/a_better_way_to_think_about_yo.html
- Business Model Competition webpage. http://www.businessmodelcompetition.com/
- Ostervalder,A. & Pigneur, Y. Business Model Generation. 2010. John Wiley & Sons, Inc. New Jersay.
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